Korean Idol's Individual Brand Reputation Ranking (November, 2020)

Korean Idol's Individual Brand Reputation Ranking(2020.11)

In order to analyze the big data of the idol's individual brand reputation, the Korea Institute of Business reputation analyzed the brand reputation index by extracting 228,178,403 big data from 1,453 individual idol brands from October 21, 2020 to November 21, 2020, and measuring consumers' participation index, media index, communication index, and community index for the top 100 idol brands. Compared to 202,446,694 brand big data in September 2020, it increased by 12.71%.

The Brand Reputation Index is an index created through brand big data analysis, finding that consumers' online habits have a great impact on brand consumption. Through the analysis of the top 100 brands of idol individuals, one can measure the positive and negative evaluation of the top 100 brands of idol individuals, media interest, and consumers' interest and communication. It also included monitoring results of 100 editors of idol brand reputation.

According to the analysis of big data in November 2020 of the top 100 brands of idol individuals, BTS Jimin ranked first, Kang Daniel ranked second, and Mamamoo's Hwasa ranked third. BTS Jimin brand's "attractive, confident, and together" was high in link analysis, and "BE, military service, and Ami" was high in keyword analysis. "The positive ratio was 81.06% in the positive maintenance rate analysis," said a brand analysis.

Ranking	Brand
1	Jimin (BTS)
2	Kang Daniel
3	Hwasa (MAMAMOO)
4	Jungkook (BTS)
5	V (BTS)
6	Ha Sung Woon (HOTSHOT)
7	Baekhyun (EXO)
8	Jin (BTS)
9	Ong Seong Wu
10	Taeyeon (SNSD)
11	Park Ji Hoon
12	RM (BTS)
13	Taemin (SHINEE)
14	J-Hope (BTS)
15	Cha Eunwoo (Astro)
16	Chaeyoung (TWICE)
17	Jihyo (TWICE)
18	Seulgi (RED VELVET)
19	Sugar (BTS)
20	Yoona (SNSD)
21	Eunha (GFRIEND)
22	Nayeon (TWICE)
23	Kim Heechul (SUPER JUNIOR)
24	Minhyun (NU'EST)
25	G-Dragon (BIGBANG)
26	Winter (AESPA)
27	Karina (AESPA)
28	Jeongyeon (TWICE)
29	Umji (GFRIEND)
30	Jennie (BLACKPINK)
31	Solar (MAMAMOO)
32	Jisoo (BLACKPINK)
33	Sowon (GFRINED)
34	Dahyun (TWICE)
35	Yuqi ((G)I-DLE)
36	Soobin (TXT)
37	Yuju (GFRIEND)
38	Yeonjun (TXT)
39	Mina (TWICE)
40	Taehyun (TXT)
41	Kim Jae-hwan
42	Beomgyu (TXT)
43	KAI (EXO)
44	Lee Chang-sub (BTOB)
45	SinB (GFRINED)
46	Sieun (STAYC)
47	Seo Eun-kwang (BTOB)
48	Hueningkai (TXT)
49	Yoon (STAYC)
50	Jooe (MOMOLAND)
51	Nancy (MOMOLAND)
52	Rose (BLACKPINK)
53	Seeun (STAYC)
54	IRENE (RED VELVET)
55	Lee Min-hyuk (BTOB)
56	Yerin (GFRINED)
57	YooA (OH MY GIRL)
58	Park Woo-jin (AB6IX)
59	GISELLE (AESPA)
60	U-Know Yunho (TVXQ!)
61	Joy (RED VELVET)
62	Arin (OH MY GIRL)
63	Jeong Yong Hwa (CNBLUE)
64	Lisa (BLACKPINK)
65	Peniel (BTOB)
66	Moonbyul (MAMAMOO)
67	Lee Dae-hwi (AB6IX)
68	Wheein (MAMAMOO)
69	Im Hyun-sik (BTOB)
70	Ningning (AESPA)
71	Wendy (RED VELVET)
72	Hyebin (MOMOLAND)
73	Chuu (LOONA)
74	Jun (SEVENTEEN)
75	Miyeon ((G)I-DLE)
76	Minhyuk (MONSTA X)
77	Doyoung (NCT)
78	Heejin (LOONA)
79	Seunghee (OH MY GIRL)
80	Shownu (MONSTA X)
81	Naeun (April)
82	Leeteuk (SUPER JUNIOR)
83	Jungwoo (NCT)
84	Hyunjin (LOONA)
85	Yeoreum (WJSN)
86	Yeojin (LOONA)
87	Mark (NCT)
88	Go Won (LOONA)
89	Max Changmin (TVXQ!)
90	Yeri (RED VELVET)
91	Jang Won-young (IZONE)
92	Haechan (NCT)
93	Mingyu (SEVENTEEN)
94	Yves (LOONA)
95	Choerry (LOONA)
96	Yoon Bomi (APINK)
97	Hyojung (OH MY GIRL)
98	Dayoung (WJSN)
99	Soobin (WJSN)
100	Choi Yoojung (WEKY MEKY)